Agriculture in India

India has shown a steady average nationwide annual increase in the kilograms produced per hectare for some agricultural items, over the last 60 years. These gains have come mainly from India's green revolution, improving road and power generation infrastructure, knowledge of gains and reforms. Despite these recent accomplishments, agriculture has the potential for major productivity and total output gains, because crop yields in India are still just 30% to 60% of the best sustainable crop yields achievable in the farms of developed and other developing countries. Additionally, losses after harvest due to poor infrastructure and unorganized retail cause India to experience some of the highest food losses in the world

Innovation and Technology

There is a lot of innovation in the mobile/IT and energy spaces that have the potential to make a huge impact on the farm. For example, smart power systems, precision agriculture tools, farm management software, and affordable sensors are all within reach of even the smallest farmers today. Ultimately, we think that all of these technologies, when deployed effectively, will work towards achieving the following long-term objectives.

Technology has turned farming into a real business, now farmers have electrified every process, a consumer can place an order directly online, and the product will be transported from the farm to the consumer in time when it’s still fresh. This saves the farmer money and it cuts out mediators who tend to buy low from farmers and sell high to end consumers. Every farmer uses this technology in their own way. Some use it to create fertilizers, others use it to market their products, and others use it in production. So as a farmer, you have to specify what you need.

With the establishment of e-commerce sites will not only help in sales of agricultural related products but will also help in constructing a model with can be implemented in many parts of the country. It will help set up a base model which can be tweaked accordingly when needed. Not only will it be helpful in promoting agriculture but also for other related industries such as Horticulture, fisheries etc. Thus on a long run it will help in speeding up the process of agricultural industrialization.

The contribution of agribusiness industry to the economy is significant. The fact that agricultural products require accurate, well-timed information and the distribution of the producer (farmer) and buyers (Traders and consumers) over a large geographical area has made agricultural sector lucrative field for e-commerce intervention. There is a potential need for developing an e-commerce framework and it is well initiated by many organizations but there is no unanimity over the types of model accepted. The same framework can be used to develop an Internet platform that based upon supply chain and offers servicing assistance [6]. So a model could defer from country to country or even state to state and successful model in one country may prove to be failure in another country.

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